Every morning, AccountSignal finds new client leads for accountants across the UK: companies behind on their filings, businesses outgrowing their accountant, and new owners reviewing their advisers. It watches your own clients too. Each lead tells you why they need you now, who decides, and what the work is worth.
Built on official recordsCompanies House filingsFiled company accountsDirectors and owners
This morning’s leads
Built on official records: filings, accounts, directors, owners and charges at Companies House. Counts as of October 2026.
Pick the region your practice covers and the size of client you want. You’ll see how many leads AccountSignal found there in the last 30 days.
A company doesn’t change accountant out of nowhere. First something shows up in its records: a missed deadline, a strike-off notice, a growth spurt in its accounts, a new owner. AccountSignal reads those records as they’re published, so you can make the first call.
A deadline slips, the business grows past a limit, or it changes hands.
A strike-off notice, new accounts, a new owner or a new address at Companies House.
They ask a friend for a name, search online, or wait for a letter to land.
Usually the first firm that got in touch with a clear reason and a fair price.
From 1 April 2028, Companies House will only accept accounts filed through commercial software (see the change). Companies that file their own accounts online or on paper today will need software or an accountant before then.
Every lead has a reason to need an accountant now and a named person to speak to. We group them by why they need you.
Companies House has published a notice that it will strike the company off, usually because its accounts or confirmation statement are overdue. Most directors want to keep the company, and need help fast.
It has missed its deadline for filing accounts. Penalties start at £150 and reach £1,500 after six months, and they double if the accounts are late two years running.
Formed about 18 months ago with nothing filed yet. A company’s first accounts are due 21 months after it’s formed, and most founders need help with them.
Its latest accounts put it past two of the three small-company limits: £15m turnover, £7.5m of assets, 50 staff. If it stays there next year, it will need an audit.
Turnover or staff up by a third or more in the latest accounts. Growth brings VAT, payroll, funding and forecasting questions that a year-end service doesn’t answer.
New shares issued to investors. They’ll expect management accounts and a board pack, and investors claiming EIS or SEIS relief need the paperwork done properly.
Its registered office has just moved out of an accountancy firm’s office. It’s often the first sign that a company has left its accountant, or is about to.
Its auditor has resigned and filed a statement at Companies House. Unless the company is now exempt, it needs a new auditor before its next accounts.
A new controlling owner has arrived, through a sale, a management buyout or a new holding company. New owners review their advisers, usually in the first year.
Each lead answers the four questions you’d ask before picking up the phone: why they need an accountant now, who decides, what the work is worth and what to say. Pick an example.
Paste in your client list and AccountSignal checks every company against Companies House each night. When something changes, you hear about it the next morning: a sign a client may be leaving, a chance to do more work, or something your money laundering checks need to know.
Try it with your own list, or use ours.
Your list stays in your browser: this page never sends it anywhere.
0companies ready to watch
In your account, we match each one to the Companies House register, and show you any we’re not sure of before we start watching.
Watch them freeAn example week of alerts on a practice’s clients.
Example alerts: the companies and people are made up for this preview.
Hear when a client moves its registered office to another firm, or files accounts that name someone else.
A new company formed by a client’s director, a new loan, a jump past the audit threshold.
New owners, new directors and changes of address, the moments your client due diligence needs another look.
Strike-off notices, new accounts and changes of owner reach you the morning after they’re published, often before the company has started looking.
Every lead has evidence: a filing, a missed deadline or a figure in the accounts. No guessing from postcodes or business directories.
The director or owner from the Companies House register, with the company’s phone number and website.
Where a company’s accounts name an accountant or auditor, we show it, so you know who you’re up against.
What the work could be worth to your practice, and a letter or email you can send today.
Every lead shows the record it came from, and when, so you can check it before you get in touch.
The towns you cover and the kind of clients you want. Paste in your client list: we’ll watch those companies, and leave them out of your leads.
A short email at 7am with the day’s new leads, best first, and anything that changed at your clients overnight.
Ring the director with the facts in front of you, or send the letter we’ve written for you.
Good morning. Here are today’s best leads in your area:
Plus 6 more leads, including a café group with its first accounts due and an auditor resignation at a haulage firm.
Tell us where your practice is, and we’ll send you a sample of last month’s leads, with the record behind each one. We can check up to 50 of your clients for you, too.
We’ve got your request, and we’ll email your sample leads to you within two working days.